A step-by-step guide to creating Likert scale questions, with 53 real examples. If you want to understand customer sentiment, the Likert scale can help.
Knowing your market size is critical to attracting the right customers and positioning your product. Here are the 3 ways to calculate market size quickly.
Let’s look at exactly what a double barreled question is, along with some real life examples of leading and loaded questions.
Conjoint analysis lets you gauge the value of a specific offering in the eyes of your target consumers. Here’s how to use it in your surveys to collect actionable insights.
How is Spotify not only surviving, but thriving, while competing with Apple Music? Simple – they have a better understanding of the market they serve. Here’s how they did it.
Need to collect market research responses for your survey? Here’s exactly how to do it using Facebook Ads – for less than $1 per response. Complete with step-by-step instructions and screenshots.
Is your marketing working? If not, marketing research can tell you why. Here’s the exact playbook you need, complete with examples to get you started.
A representative sample is a selection of a population that can objectively be said to reflect the mindset, views, thoughts, etc of the population as a whole.