The 6 Best Google Forms Alternatives and Competitors

Looking to upgrade from Google Forms? Here are the best competitors and alternatives to consider, based on hundreds of real reviews from customers.

Google Forms Alternative

Looking for a more powerful, customizable and beautiful alternative to Google Forms? See how Fieldboom compares to Google Forms.

Since you’re currently reading this article I’m going to assume you know what Google Forms is and that you’ve used it a bit but it hasn’t quite met your needs.

Sound about right?

While we’ve previously gone in-depth as to how marketers and entrepreneurs can get the most out of Google Forms, the truth is that as a survey tool, it’s incredibly limited.

Simply put, while Google Forms serves as a decent starting point for survey and form creation, it’s incredibly rudimentary when compared to the many other tools that are currently available.

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If you’ve been using Google Forms for some time and you’re looking for a new tool that’s a little more robust, customizable and easier to use, then you’ll want to consider checking out some of the tools below.

#1 – Fieldboom

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Fieldboom’s survey, form and quiz software caters to small businesses and marketers.

With Fieldboom, you can develop surveys relating to customer satisfaction, employee engagement, Net Promoter Score, and more. Depending on your needs, you can create simplistic, linear surveys, or you can implement advanced survey features such as skip logic and answer piping.

You can also use Fieldboom to create data forms, such as event registrations and contact information forms.

Once your audience responds to your survey, Fieldboom’s intuitive scoring and reporting tools allow you to easily organize and assess the data and information your respondents provide.

Fieldboom also allows you to customize the design of your surveys, forms and quizzes to match your brand’s aesthetic and ensure continuity as you deliver your content to your audience. Additionally, your respondents can fill out your survey or form on any device – desktop, laptop, tablet, or smartphone.

Click here to try Fieldboom free

#2 – GetFeedback

One of the more popular survey development tools available, GetFeedback aims to make both the process of creating surveys and the process of completing them not only simple and easy – but pleasurable, as well.

GetFeedback meets the needs marketers and managers looking to generate feedback from customers, clients, and also employees. For organizations that utilize Salesforce, GetFeedback offers a powerful integration tool that automates the collection and organization of incoming response data.

Pros of GetFeedback

As we mentioned, GetFeedback’s intuitive survey design interface is incredibly easy to use, enabling marketers to quickly put together a survey and begin gathering the data they’re looking for.

More importantly, GetFeedback’s customer-facing UI is intuitive and engaging, increasing the chances of customers completing surveys in full. To add to this, surveys created with GetFeedback are automatically optimized for mobile devices, allowing customers to complete the requested forms when it’s convenient for them.

With regard to GetFeedback’s integration with Salesforce, the process is completely streamlined and requires no knowledge of coding or programming.

Cons of GetFeedback

While GetFeedback does offer more advanced survey design options, many seasoned surveyors find that the software lacks in terms of complex design mechanisms, such as question logic.

Another common area of concern is that, while GetFeedback offers integration with Salesforce and a few other CRM tools, the options for integration are rather limited (especially when compared to some of the other tools on this list).

Finally, many users agree that GetResponse’s pricing tiers are rather steep, and they don’t correlate with the scale at which these customers aim to use the product. In other words, while a user might find value in one or two of the features of the next-highest tier, upgrading is hardly worth the hefty price tag.

(NOTE: Looking for a more powerful, customizable and beautiful alternative to Google Forms? Give Fieldboom a try.)

#3 – SurveyGizmo

Ranked #1 in Survey Software by TopTenReviews, SurveyGizmo is an incredibly versatile survey design tool that meets the needs of users in a number of industries.

While our focus is, of course, on all things marketing, it’s worth noting that SurveyGizmo is also used by clients in the fields of healthcare, education, and security and compliance. For our purposes, this essentially means that SurveyGizmo guarantees that the data you transmit and the data you collect from your customers remains safe and secure.

Regarding the marketing-focused applications of SurveyGizmo, the software allows users to easily create surveys related to market research and validation, product feedback, and the organization’s Net Promoter Score.

Pros of SurveyGizmo

As with GetFeedback, SurveyGizmo allows for Salesforce integration. Again, this streamlines the process of collecting and organizing customer information, allowing the user to focus on using the data to improve the service their organization provides.

SurveyGizmo also allows for a high level of customization, allowing survey creators to utilize the the tool’s drag-and-drop interface to create templated surveys, or use their HTML and CSS skills to design original surveys from scratch.

Finally, SurveyGizmo’s visual presentation of collected data makes it easy for surveyors to make sense of the data they’ve collected, so they can immediately take action in making the necessary improvements.

Cons of SurveyGizmo

While SurveyGizmo’s drag-and-drop interface is seen by experienced survey creators as relatively easy to use, absolute beginners may have a tough time navigating the tool for the first time. To add to this issue, SurveyGizmo’s process of instructing new users seems to be lacking, according to many reviewers.

As mentioned above, SurveyGizmo’s templates can be enhanced using HTML and CSS – which is a blessing and a curse. Of course, if you don’t have the necessary coding skills, you might not be able to customize your surveys exactly how you’d like to be able to using the tool’s interface.

And, as was the case with GetFeedback, SurveyGizmo’s advanced versions come at a hefty price that may not be worth paying for companies looking for a simple survey solution that they won’t necessarily use all the time.

(NOTE: Looking for a more powerful, customizable and beautiful alternative to Google Forms? Give Fieldboom a try.)

#4 – SurveyMonkey

As we’ve alluded to in this guide so far, the purpose of developing surveys and collecting responses is to actually do something with the information gleaned from said responses.

With this in mind, SurveyMonkey has developed a tool that not only simplifies the process of designing the structure and aesthetic aspects of a survey, but also assists users in the creation of the survey’s content, as well. Both the templates and questions developed by SurveyMonkey were created with one thing in mind: eliciting valuable feedback from a client’s audience.

Pros of SurveyMonkey

First and foremost, the collection of suggested survey questions enables even the most novice of survey creators to dive into advanced-level surveying. In turn, this allows said beginners to gain much more insight from their very first survey than they would have had they created the questions on their own.

(Not only that, but these novice-level surveyors stand to learn a ton in terms maximizing the value of the questions they ask their audience members in subsequent surveys.)

SurveyMonkey also integrates with over 30 other pieces of software, such as MailChimp, Hubspot, and Slack. This ensures that the data users collect via surveys is available where they need it, when they need it, without their having to waste time on logistics.

Cons of SurveyMonkey

The main complaint users have regarding SurveyMonkey’s survey creation tool is the fact that the company’s branding is evident to audience members throughout the survey. In other words, rather than allowing users to include a call to action that points back to their company’s website, SurveyMonkey points surveyed customers back to its own website upon completion of a questionnaire.

Additionally – and this seems to a be a running theme – the advanced versions of SurveyMonkey are quite pricey, especially for companies on a budget. To add to this, the free version of the tool is incredibly limited, and may not provide for even the basic needs of a novice survey creator.

(NOTE: Looking for a more powerful, customizable and beautiful alternative to Google Forms? Give Fieldboom a try.)

#5 – AskNicely

While the tools we’ve discussed so far enable users to create surveys for a variety of purposes, AskNicely focuses on one targeted piece of data: the organization’s Net Promoter Score.

As we’ve discussed before, the Net Promoter Score measures a customer’s propensity to recommend a company’s products or services to another person in their network.

The first step in determining your NPS – which is what AskNicely helps with – is to simply ask customers point blank: “On a scale of 0-10, how likely are you to recommend our company to a friend, family member, or colleague?” Now, if the surveyor chooses to do so, they can use AskNicely to ask follow-up questions, such as “Why did you answer in the way you did?” and “What would cause you to increase the likelihood that you’d recommend our brand?” Once the surveyor begins collecting responses, they can then reach out to individual respondents for further information and feedback.

Pros of AskNicely

Because NPS surveys are easy to complete, and are not time-consuming in the slightest, the typical response rate is much higher than other, more in-depth surveys. Still, AskNicely’s engaging and inviting UI all but ensures the response rate of a user’s NPS survey to be well over the 30% mark.

AskNicely also integrates with a number of other tools, such as Salesforce, Shopify, and MailChimp. This makes it easy to take immediate action – such as organizing data or reaching out to a respondent – once customers begin responding to a survey.

Cons of AskNicely

Of course, the main drawback of AskNicely is that its only applicable use is for NPS surveys; it simply cannot be used to create longer, more in-depth questionnaires. Despite this, the tool’s monthly subscription runs at about $25, which is comparable to the price of the lower tiers of most other survey tools we’ve discussed so far.

And, even if all you’re looking for is a way to collect NPS-related data, AskNicely comes up short in terms of doing so in an intuitive manner. According to reviews, many users have found difficulty in browsing their response data in search of a single piece of information.

(NOTE: Looking for a more powerful, customizable and beautiful alternative to Google Forms? Give Fieldboom a try.)

#6 – Formstack

As the name suggests, Formstack is a tool that enables users to quickly create web forms for a number of reasons – surveys being one of them. Users can also use Formstack to create a variety of industry-specific forms, such as order forms, accident reports, and invoices.

Formstack offers a large collection of templates, many of which include more than one page requiring respondents to input information. That being the case, Formstack allows for the implementation of the more complex form- and survey-creation options we’ve mentioned in this guide, such as skip logic and answer piping.

As Formstack serves companies in a variety of industries that require confidentiality, the tool ensures that any data that goes through it remains 100% secure.

Pros of Formstack

Formstack’s main selling point is that it’s incredibly user-friendly for both surveyor and respondent. As we’ve noted before, the easier it is for your audience to fill out a survey, the better their chances of actually doing so.

Along with this, Formstack allows even first-time users to immediately hit the ground running. According to numerous reviews, even novice users were able to create complex surveys with little to no assistance from outside sources; Formstack’s interface is just that simple.

Cons of Formstack

However, the simplicity of Formstack can be a double-edged sword, as many users have stated that the interface comes off as quite dated and uninviting. In addition to this, the tool tends to work more slowly when creating longer surveys and forms that contain more than a few input fields.

Finally, though Formstack supports integration with a number of tools, users report the need to do some manual tweaking of code to get the integrations to work correctly.

Looking for a more powerful, customizable and beautiful alternative to Google Forms? Give Fieldboom a try.

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Matt is one of the brilliantly gifted content contributors at Fieldboom. He helps us whip up useful and interesting blog posts, guides and more.