I have what might, at first, seem like a rather silly question for you: why do you want to survey your customers?
The knee-jerk answer is usually something along the lines of “so I can gather more information about my customers” or “so I can better understand my customers.”
While these answers aren’t wrong, they are a bit shortsighted…
Yes, surveys are used as a tool to collect details about your customers. But this information is meaningless (as is the act of conducting the survey in the first place) if it’s not used to improve the way your company operates and provides services to your customers.
In other words, the survey is a means to an end – not an end in and of itself.
To help you out, we’ve created the ultimate guide for creating a survey that produces actionable insights, with the hopes that you’ll be able to use the customer feedback you receive to improve your products and services and grow your business.
In this guide we’ll dig into the major aspects of planning, developing, distributing and collecting responses for a customer survey. If you’ve never surveyed your customers before, you’re in the right place. We’ll show you everything you need to know. Click here to read it.