How Teach Starter Replaced 3 Different Tools With Fieldboom

Using Fieldboom, Teach Starter collects thousands of NPS surveys per month and gets up to a 60% visitor-to-lead conversion rate at their events. Here's how they do it.

Teach Starter Team

Teach Starter At A Glance:

  • Industry: SaaS / Software
  • Headquarters: Brisbane, Australia
  • Users: 100,000+
  • Employees: 20
  • Switched From: SurveyMonkey, Google Forms & AskNicely

Everyone agrees teachers are under paid and under appreciated, so Teach Starter founders Scott Tonges and Jill Snape set out to empower them with the resources they need to do their job more effectively:

“We believe in a world where every child is inspired to build a purposeful and happy life through learning,” says Scott.

 Teach Starter was launched in 2013 and today empowers hundreds of thousands of teachers to better educate their students in a way that’s fun, exciting and motivating. 

Listening At Scale

 With such a large number of teachers relying on Teach Starter, Scott needed a way to keep track of how they felt about his product. He decided to send a Net Promoter Score to teachers 90 days after they became a paying customer.

“Our Net Promoter Score is currently 80, which is higher than companies like Amazon”.

Before finding Fieldboom, Scott was using AskNicely to conduct NPS surveys. “AskNicely has really weird send limits of 500 surveys per month, then you have to upgrade to their next pricing tier, which is over $5,000 per year.”

In addition to NPS surveys, Scott was also using Google Forms and SurveyMonkey to capture leads from in-person events such as trade shows. The cost and complexity of juggling 3 different tools “got annoying quickly”, says Scott.

“Fieldboom has consolidated our tools – we went from using Google Forms, SurveyMonkey and AskNicely to capture leads and data and now we can do it all in one product.”

With Fieldboom, Scott now captures thousands of Net Promoter Score survey responses every month and feeds them back to Intercom, directly from Fieldboom (here’s how). “When we get a survey filled out, we send their NPS score back to Intercom so we can trigger other actions after that, including follow up emails and in-app messages”.

Those survey responses are also visible in Teach Starter’s #feedback channel on Slack (here’s how), so that everyone in the company can see what customers are saying, what they like and where there’s room for improvement.

A 60% Attendee-To-Lead Conversion Rate

 Scott and his team also use Fieldboom to collect leads from events they attend, including a recent trade show where they captured 150 new leads. “There were only 250 people at the conference, so we got most people signing up,” says Scott.

“We were able to sync all of those leads into CampaignMonitor as subscribers on our email list too, because they opted in through our Fieldboom sign up form. We got such a high sign up rate because it’s just as easy to fill in a form as it is to create one in Fieldboom”.

A Significant Cost Reduction

 “If we hadn’t found Fieldboom we would’ve been stuck using multiple different tools with higher costs. Pricing is great, Fieldboom integrates with the other apps we use and most importantly, people love how the forms look. A lot of the previous tools we used had form designs that look outdated, leading to lower completion rates”.

Ellen is a wordsmith for Fieldboom. She has an obsession with helping small businesses and a passion for social media marketing.