According to Quora, there are over 9,700 SaaS (Software as a Service) companies in the world right now. So when it comes to choosing the tools and software to grow your business, where do you start?
Good news for you – we’ve spent the last few weeks putting together our very own list of the 65 best small business tools that you can use in 2018 to grow your business faster. We’re really pleased with the comprehensiveness of the list we’ve put together and hope you find it useful!
How To Read This List
We’ve broken the list down by 5 goals, to make it easy for you to find the right tools for you:
- Getting More Website Traffic
- Generating More Leads & Customers
- Converting Leads To Customers
- Keeping Existing Customers
- Increasing Customer Lifetime Value
Click the links to head over to any tool that catches your eye and make sure you bookmark this list to come back to later. Eager to see which tools made the cut? Scroll down to view the full list!
Are you among the top 65 tools we chose? Great – use our badge to show off your listing. Simply copy the code below and paste it anywhere on your site to display your badge:
Tools To Get More Website Traffic
#1. Backlinko – Actionable SEO Advice
Backlinko is where professional marketers turn for proven SEO advice. The Backlinko blog is where SEO expert Brian Dean show you the exact tips, strategies and techniques you need to get higher rankings. No fluff or “high-level” advice. Just insanely actionable advice that works.
#2. MeetEdgar – Recycle Your Social Updates Automatically
MeetEdgar is a social media management tool that automates content re-sharing and optimize your social traffic. It’s designed to help brands perform the tasks of a content manager without needing to hire one. MeetEdgar is ideal for companies that create evergreen content, i.e. content that is always relevant.
#3. Yoast SEO – The Most Popular SEO Plugin For WordPress
The Yoast SEO plugin for WordPress helps you optimize your posts and pages to rank at the top of organic search results on Google, Bing, etc. It includes built-in help so you craft SEO-friendly post titles, meta descriptions and more.
#4. KWFinder – Find Longtail Keywords With Low SEO Difficulty
KWFinder is an easy-to-use keyword research tool that helps you find longtail search keywords which are relatively easy to rank for. You can research keywords to see search volume, competitive analysis, difficulty to rank data and more.
#5. Funnel.io – All Your Advertising Data In One Place
Funnel allows marketers to work smarter by automating marketing reporting and manual processes such as data gathering. You can integrate all of your data from multiple analytics and advertising platforms into one single dashboard for a complete picture of your advertising.
#6. TRIBE – Partner With Micro-Influencers To Grow Your Audience
TRIBE is the world’s fastest growing self-serve marketplace connecting brands with micro-influencers. These are everyday citizens who’ve cultivated an intimate community of 3,000+ followers around their passion for crafting engaging content on Instagram, Facebook or Twitter.
#7. Buzzsumo – Analyze What Content Performs Best For Any Topic
With Buzzsumo you can research any topic or URL to determine what kind of content performs best. You can then use that insight to craft your own compelling content, acquire links to your content and more.
#8. Wordable – Import Posts From Google Docs To WordPress
Draft and collaborate in Google Docs as normal, then click one button to import into WordPress seamlessly. You can also export to multiple different WordPress sites. Posts retain their formatting, images, links and other rich media saving you hours per month.
#9. Unamo SEO – SEO Analytics To Drive More Search Traffic
Unamo SEO is a dynamic solution of daily keyword rankings combined with advanced analytical features to measure and develop your SEO performance. Unamo SEO was previously know as Positionly.
#10. Buzzsprout – Simple, All-In-One Podcast Hosting
Buzzsprout makes it easy for podcasters at every level to upload, share and track a show, without any technical training. You can embed your podcast on your web site and blog. Buzzsprout adds new episodes to iTunes for you automatically and includes detailed analytics.
#11. Cloudpeeps – Search And Hire Talented Independent Professionals
Hiring talented freelancers is hard, but Cloudpeeps makes it easy. Work on demand with local or remote professionals so you can finish your project on time and on budget.
#12. Quantcast – Understand Your Audience
Use Quantcast’s targeted advertising tools and customer insights to acquire new and unexpected audiences. Uncover the most relevant audience with incredible efficiency—and get to them first.
#13. Teachable – Create A Beautiful Online Course
Teachable gives you the platform and tools you need to create online courses, which can position you as an expert in your market while driving huge amounts of traffic and helping you rank higher in organic search.
#14. Sniply – Add A Call-To-Action To Every Link You Share
Sniply adds your custom call-to-action to any page on the web, allowing you to engage your followers through every link you share. For example, you can attach a button to the page that links to your own website, so that people can discover you while they read.
#15. Snappa – Quick & Easy Graphic Design Software
Blog posts and social updates get more engagement and more clicks when they contain high-quality images. Snappa makes it easy to whip up graphics for social media, ads, blogs and more without Photoshop or graphic designers.
#16. QuuuPromote – Drive Traffic & Engagement To Your Content
Your content is shared by people with followers interested in the topic of your content. They are influencers in their own right, with an audience that trusts what they share.
#17. BuzzStream – Outreach & Link Building Tools
Research influencers, manage your relationships, and conduct outreach that’s personalized and efficient. BuzzStream automatically saves your emails and tweets and lets you set reminders to follow-up.
Tools To Generate More Leads & Customers
#1. Proof – Social Proof Tools For Online Brands
Display real-time customer activity notifications on your website and let your existing customers sell for you. Connect Proof to your existing landing page software, CRM or website platform and launch targeted social proof notifications on your site in minutes.
#2. Wisepops – Build Popups To Collect Emails & Drive Sales
Create popups for your web site, blog and online store that can be used to capture email addresses or make offers (such as a discount) at just the right time. You can A/B test different popups, sync emails to your email marketing platform and more.
#3. oLark – Simple Live Chat Software
Olark is easy to use live chat software that lets you talk to customers on your website and answer their questions in real-time, so you can generate more sales and avoid the back-and-forth that happens when talking to potential customers via email.
#4. Prospect.io – Sales Automation Platform
Prospect.io helps you find & verify email addresses, launch cold emails and drip campaigns and automatically sync your data with Salesforce and other CRMs to create more sales opportunities, faster.
#5. Sumo – Tools To Automate Your Site Growth
Sumo arms you with a suite of tools to increase your traffic, build a following and track your success every step of the way. Get up and running quickly to start converting your visitors into lifelong customers.
#6. Clarity.fm – On Demand Business Advice
Clarity is a “curated web” online network founded by Dan Martell, a Canadian entrepreneur, that connects users by telephone with expert mentors who provide advice in areas such as marketing, sales and business development.
#7. ManyChat – Create Your Own Facebook Messenger Bot
ManyChat lets you create a Facebook Messenger bot for marketing, sales and support. You can then use your bot as part of a Facebook advertising campaign to collect leads, pre-qualify prospects and much more.
#8. Sendbloom – Smart Cold Outreach Software
Turn leads into opportunities with personal, persistent sales campaigns via email. Sendbloom can auto-follow up people who don’t reply, allows you to personalize your outreach and provides analytics at a per-email level.
#9. Hunter.io – Find Anyone’s Email Address
Hunter lets you find email addresses in seconds and connect with the people that matter for your business. You can search by domain name or email address and get results instantly.
#10. Revue – Simple Email Newsletters
Add content from various social sources to your own curated newsletter, then email it out to your subscribers. You can collect subscribers from your website or import from Mailchimp. You can even sync your subscribers to other tools using Zapier.
#11. Yotpo – Customer Reviews & Social Proof
Leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. Yotpo is especially powerful for online retailers and new businesses who need to establish trust and credibility with their website visitors quickly.
#12. PageCloud – Drag & Drop Website Builder
Make anything. Layer, resize or rotate everything on your site with the smoothest drag and drop editor online. You’ve never used a website builder like this before.
#13. Unbounce – Landing Page Builder
Whether you’re a newbie landing page creator or a pro, Unbounce gives you the tools to not only build custom landing pages, but also get more conversions on your website.
#14. WebinarNinja – Live & Automated Webinar Platform
WebinarNinja is an all-in-one platform that gives you everything you need to run your webinars. Live, automated, hybrid, series or summits, it’s all inside. Whether you’re just getting started or have been doing webinars for a while, their powerful platform helps your business & brand grow.
#15. Tapfilliate – Affiliate Tracking Software For E-Commerce & SaaS
Tapfiliate is cloud based affiliate tracking software. It enables you to create, track and optimize your own affiliate programs. Tapfilliate has a big focus on user experience, handles your payouts automatically and integrates with your existing website.
#16. Patreon – Membership Sites For Creators
Patreon allows artists, creatives, musicians, video producers and social media influencers to get paid by running a membership business for their fans. The more your fans pay, the more access they get to your content and to you personally.
#17. Wistia – Video Hosting Platform
Wistia hosts your videos, lets you embed them anywhere and provides all of the analytics you need to know whose watching your videos, how engaged they are, where they drop off and a lot more.
#18. Mailshake – A Simple Solution For Cold Emails
Generate leads, build relationships and promote content through outreach, cold emails and automation with Mailshake. All you need is a Google account to get started.
#19. WordStream – Online Advertising Made Easy
WordStream helps you analyze, optimize and maximize your Pay Per Click (PPC) advertising campaigns on Google Adwords, Bing and Facebook Ads.
#20. Pipedrive – Sales CRM & Pipeline Management Software
Pipedrive is an easy-to-use CRM that’s easy to use and easy to customize for your sales team. Pipedrive’s activity-based selling methodology means you’ll always know which actions need your attention next, as you focus on the aspects of selling that are under your control.
Tools To Convert Leads To Customers
#1. ActiveCampaign – Marketing Automation Software
Build your email list and convert more leads into customers using personalized and automated marketing campaigns with ActiveCampaign. As you learn about a contact, you can send personalized messages that align perfectly with their interests — whether they’re on your website, browsing their inbox, or out-and-about on a mobile device.
#2. Grow & Convert – Content Marketing Strategy & Advice
Learn how to leverage content marketing to build an audience, rank on Google and drive hundreds of leads and customers to your business every month. These posts are actionable and most are structured as case studies, complete with screenshots of results and step-by-step advice to implement into your business.
#3. MarketHero – Email Marketing Software
MarketHero is a simple email marketing and marketing automation platform that shows you the LTV (Lifetime Value) of every subscriber or lead on your email list, so you know how much you can spend in online marketing to acquire new customers profitably.
#4. SamCart – E-Commerce Checkout Platform
80% of customers who make it to the average checkout page bail before they buy. SamCart’s market-tested templates make them stick and convert 2x better than any other order form.
#5. LeadFeeder – See Who Visits Your Website
Leadfeeder uses your Google Analytics data to show real companies visiting your website. It integrates to your CRM and email marketing tools to increase your sales intelligence.
#6. Pick – Schedule Meetings Without The Back & Forth
Grab a URL, set your availability, and let anyone take their pick of times on your calendar. Pick helps avoid the back-and-forth most people go through over email to answer one simple question – when should we meet?
#7. Zapier – Share Data Between Apps Automatically
Zapier is an online automation tool that connects your favorite apps, such as Gmail, Slack, MailChimp, and over 750 more. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration.
#8. Convertkit – Email Marketing For Professional Bloggers
ConvertKit is built by bloggers, for bloggers. You can create and send email marketing campaigns and autoresponders and use marketing automation to personalize outreach so you make contact at just the right time in the sales funnel.
#9. Kajabi – Create Online Courses & Membership Sites
A flexible online teaching platform that anyone can use to create, upload and sell courses and membership sites. Kajabi customers have sold more than $500M worth of online courses to date.
#10. Clearbit – Lead Intelligence Data
Enrich sign-ups, identify prospects and gain customer insights — all with data from Clearbit.
#11. Pandadoc – Send Proposals In Minutes
Streamline the way your team creates, sends, and tracks sales documents so you can close more deals, faster.
#12. Mixmax – Email Intelligence Tools
Powerful analytics, automation, and enhancements for your outbound communications. Mixmax is a Google Chrome plugin that gives you insights into who opens your emails and when.
#13. Qwilr – Create Beautiful Proposals Online
Replace your PDF proposals, quotes and presentations with interactive & mobile-friendly webpages that plug into your systems and are as easy to build and reuse as they are beautiful.
#14. EmailOctopus – Affordable Email Marketing Software
EmailOctopus sends your emails through Amazon’s Simple Email Service (SES), saving money without sacrificing deliverability. You can create full email campaigns, track clicks and open rates, build your list via sign up forms and more.
#15. Calendly – Schedule Meetings Without Email
Calendly helps you schedule meetings without the back-and-forth emails.
#16. Proposify – Deliver Winning Proposals To Your Clients
Until now, managing proposals has been a tedious, painful chore. But Proposify changes all that. We’re revolutionizing the entire process, from creation to close and everything in between. It’s online business proposal software that gives your sales team the competitive edge.
Tools To Keep Your Existing Customers
#1. ReferralCandy – Customer Referral Program Software
Give any e-commerce store a referral program with ReferralCandy. Easily set up the program you want. Customize rewards and change the way it looks, without getting developers involved.
#2. Hotjar – Website Analytics & Feedback
Hotjar is a new and easy way to truly understand your web and mobile site visitors. Find your hottest opportunities for growth today.
#3. Fullstory – Customer Experience Insights
FullStory intelligently surfaces key moments of potential user frustration. Rage, Error and Dead clicks magically bring different aspects of a faulty UI to light—and show you how to improve.
#4. Hyken.com – Shep Hyken, Customer Experience Expert
Shep works with companies who want to build loyal relationships with their customers and employees. His focus is on delivering amazing customer service, customer engagement, managing the customer experience and creating customer loyalty.
#5. UserTesting.com – Customer Insights & Software Testing
Unlock customers insights and increase your revenue with videos of real people speaking their thoughts as they use your website, mobile apps, prototypes and more.
#6. Customer.io – Automated Product Messaging
Reach your customers via email at the right time with smart, automated messaging. Use an event triggered email to send a payment receipt or other transactional email. Use a segment triggered email to onboard people in your app or win them back after a period of inactivity.
#7. Groove – Simple Help Desk Software
Groove is the best ticketing system for small teams. Collaborate on all your customer emails, social media posts, live chats and calls together in one help desk.
#8. Canny – Customer Feedback & Ideas
Turn feedback into action to drive growth and customer loyalty. With Canny you can ask your customers for ideas to improve your products. They can see other ideas, vote for them, leave comments and more.
Tools To Increase Customer Lifetime Value
#1. Baremetrics – Metrics & Forecasting For Startups
Baremetrics is financial reporting and analytics software that gives startups an overview of their metrics, forecasting and engagement if they’re using Stripe, Braintree, Chargify or Recurly.
#2. Profitwell – SaaS Metrics For Faster Growth
Profitwell brings all of your subscription and financial metrics into one place and is completely free to use.
#3. Woopra – Customer Journey Analytics
Analyze, optimize and engage with every touchpoint in the customer experience. Woopra tracks anonymous website & mobile app users from their first touch until they identify themselves and beyond.
#4. Sumall – Your Personal Data Scientist
Leverage your e-commerce and social media data to make money for your business. Gain insights, create data-driven content, and discover what works best for you.
There You Have It!
That’s our entire list of the business tools to grow your small business in 2018. If you made our list, congratulations! Use our badge to show off your listing. Simply copy the code below and paste it anywhere on your site to display your badge: