SurveyMonkey is one of the most well-known and popular online survey tools, offering not only customizable survey building, but also a range of add-ons for analyzing and reporting on response data.
However, SurveyMonkey does have its drawbacks – from their no-refund policy to the higher costs of their enterprise plans, to a clunky and dated user interface, to missing features that may be important to your business.
If you’re looking for a good alternative to SurveyMonkey, or just want to learn about the other survey platforms on the market, this guide will help.
During our research reading hundreds of reviews on G2 Crowd and GetApp, we found 7 competitors to SurveyMonkey that are worth discussing in detail. We’ve listed each of them below, in no particular order.
Typeform is a completely web-based solution for creating surveys and forms. They focus on humanizing forms, calling their software “a beautiful way to interact with humans”.
From feedback forms and customer surveys to lead generation tools, Typeform takes the process literally one question at a time. Its attractive, interactive approach to form creation results in a more engaging product for both collecting and sharing information.
In addition, Typeform allows survey respondents to select answers using their keyboard rather than having to move between keyboard and mouse (when on desktop) to complete forms.
With drag-and-drop editing tools, Typeform has meticulously applied high-level design principles to the form building process. The result is attractive forms that are intuitive and efficient to create.
With dozens of ready-made templates and a full suite of design tools, Typeform’s offering is a good general option for a wide variety of use cases. Pre-made templates and question types range from standard formats like registration forms and customer questionnaires to more specific forms like job application forms, academic quizzes and event invitations.
One of the most unique features of Typeform could also be a turn off for some users and also for the actual survey takers – questions are displayed one at a time, which may make the process of completing a form Seem longer than if all questions were on a single screen. Another downside to Typeform is that the high number of question types can be overwhelming to new users. Also, some of the included templates and color schemes can be hard to read.
Highly-rated and used by big name brands like Facebook, DropBox and Red Bull, GetFeedback is focused on creating surveys with high usability and aesthetics on mobile devices as well as desktops.
This cloud-based alternative to SurveyMonkey allows users to create a variety of branded surveys, including customer satisfaction surveys, marketing and product surveys and employee surveys.
In addition, GetFeedback offers powerful analytics and reporting tools for measuring responses, integration with Salesforce and collaboration tools designed for use by teams.
GetFeedback keeps survey design simple – from the clean interface to carefully curated design and question options, which makes for a much less intimidating learning curve.
All forms generated on GetFeedback are designed to be responsive, guaranteeing a positive experience for respondents on smartphones and tablets. GetFeedback also features simple to implement but comprehensive Salesforce integration, allowing users to view survey response data right in the CRM platform and glean richer customer insights.
This integration also allows users to send CRM-informed surveys triggered by specific customer activities.
GetFeedback’s smaller set of design options may streamline the survey creation process, but they could be too limiting for those who prefer more customized forms.
This SurveyMonkey alternative also has a finite number of question and answer types, which can be a problem for more advanced users or for capturing feedback outside the run-of-the-mill surveys. Other downsides to GetFeedback are a lack of email tracking offered by other services and a reporting dashboard that doesn’t allow for a full historical view.
AskNicely is survey software with a very defined purpose: helping companies improve customer satisfaction based on the Net Promoter Score (NPS). Boasting a 38-percent response rate, this SurveyMonkey alternative leverages connections that allow users to integrate surveys into software they already use to reach out to and learn from customers.
AskNicely received G2Crowd’s 2016 highest customer satisfaction rating for Enterprise Feedback Management software.
Deep integration with other software – including MailChimp, Salesforce, Zapier and more than a dozen others. This is AskNicely’s biggest selling point. By leveraging existing customer data, AskNicely offers delivery based on customer actions and better integration of feedback with customer data.
AskNicely’s meticulous focus on NPS data makes it a compelling tool for tracking customer satisfaction.
AskNicely also provides efficient options for closing the feedback loop, including automated responses, and allows for tracking customer satisfaction over long periods of time.
Especially helpful is AskNicely’s “alert” options, which automatically inform a team member when a low NPS rating is received.
As AskNicely has a distinct focus on NPS, the survey options it offers are solely focused on this purpose. For the same reason, data tracked by AskNicely is similarly limited to survey responses alone.
AskNicely users have also cited limitations in controls and features for reports, particularly in regards to creating segmented audience groups and issue categories that would give better context for survey results.
Recipient of PC Magazine’s Editor’s Choice award, SurveyGizmo is a professional survey solution designed for both individual and team use. It offers survey tools with full customization, a wide bank of question types and integrations with CRM software.
SurveyGizmo’s secure and responsive forms are used for data collection by many businesses, including IBM and Microsoft and the service provides both standard and advanced feedback reports.
SurveyGizmo’s biggest advantage is that it provides huge customization options; users can add company branding and images to forms using the drag-and-drop builder, or they can design forms from the ground up using HTML and CSS.
Question formats are equally varied, allowing SurveyGizmo users to collect a wide range of data types. The clean interface is good for newbies, making all but the most complex form operations easy to figure out. For more complicated issues, reviewers enthusiastically recommend the service’s very personal and helpful customer support team.
A higher than usual rate of updates is one of the most common complaints from SurveyGizmo reviewers; while these sometimes fix known issues, many are interface changes which can confuse users and disrupt workflow.
Another downside to this SurveyMonkey alternative is that it offers limited logic-based survey paths, and in many cases these must be added on a question-by-question basis.
Users have also cited bugs and limitations in SurveyGizmo’s reporting features. Other survey features such as survey link validation, which prevents the same user from submitting multiple surveys, are notably missing.
Wufoo’s is another online form builder used by several major brands including Amazon, Best Buy, Twitter and Disney. Wufoo is designed to make form creation easy and includes tools users need to make online forms while taking care of collecting and analyzing data from responses.
Wufoo can be used to create contact forms, online surveys and invitations, which can be embedded on the user’s website. Wufoo also offers dynamic forms based on logic, a variety of reporting options and the ability to accept online payments.
One of Wufoo’s best attributes is that it lives up to its goal of being both cost-effective and easy to use. Pre-made templates and streamlined features make it easy and quick for new users to build and deploy a form.Wufoo features a colorful and engaging interface that makes the often tedious task of building a survey fun.
More than 400 customizable templates provide a quick starting point for a variety of use cases, including order forms and payments, lead generation, surveys, market research, registration/contact forms and event invitations.
Wufoo also provides secure online payments and customizable, password-protected reports that are easy to share.
Although Wufoo is an easy-to-use solution when basic forms and data analysis features are all that’s required, its limitations are readily apparent beyond that.
The amount of customization allowed by their theme builder is very limited, requiring coding edits for anything but basic changes. Wufoo’s analytics are also very basic, leading many users to export response data to other software for analysis and reporting.
Formstack is a flexible online survey tool that’s designed to meet the needs of most businesses. It includes tools for creating online forms and simplifying data collection for all departments of an organization – not just sales and marketing.
From conditional logic and drag-and-drop form creation to payment processing and strict security standards – as well as a long list of integrations – Formstack has all of the features you would expect from a robust survey building solution, with many advanced features that others lack.
With one of the most complex lists of features of any form-building tool, Formstack likely has all the features anyone could want when creating and using online forms. Advanced features found in Formstack include save and resume functionality, A/B testing, data routing/approval workflows and social autofill.
Formstack also offers the ability to automate data collection with more than 40 integrations with popular CRM applications, email clients, payment solutions and accounting solutions.
Formstack is designed to meet the form creation and data analysis needs of many departments, including marketing, human resources, events and fundraising, finance and IT.
Formstack’s wide range of practical features is countered by limited customization; minimal template options mean coding is required for those who want to better brand their forms and get away from their standard look.
Also, the sheer number of features and design options could be overwhelming to new users and demand a higher learning curve than other SurveyMonkey competitors listed here.
Promoter.io is another customer feedback tool that focuses on using the Net Promoter System to measure and improve customer sentiment.
The platform leverages internal customer data along with actionable feedback from surveys to provide companies with more comprehensive insights. Promoter.io’s suite of tools includes email template creation, campaign management, software integrations, API support, analytics and feedback management.
Promoter.io provides branded, responsive design for themes and also offers advanced feedback campaign management with a host of survey options and integrations to extend the value of the data collected.
Promoter.io is a mature survey solution with a full suite of tools that go beyond the basics. It particularly excels in campaign options, which include segmented campaigns as well as drip, instant and recurring surveys, which we didn’t find in most competitor’s offerings.
Promoter.io’s analytics tools include long-term views of NPS progress, filtering by contact attributes and dates and tracking of delivery statutes for surveys. It also has powerful, automated options for efficiently responding to customer feedback, including on mobile.
Compared to other SurveyMonkey alternatives, Promoter.io does lack in the integrations department, especially when it comes to SalesForce. As its dashboards and reports are not customizable, more detailed analysis or filtering must be done by exporting feedback to another platform. Users of Promoter.io have also expressed difficulty with tagging customer issues.
Bonus: Have you heard of Fieldbloom?
Did you know that Fieldboom is a great alternative to SurveyMonkey? Fieldbloom makes it easy to design beautiful surveys and online forms in less than 5 minutes.
You can analyze responses one-by-one and also tag them with labels, star them and mark them as read or unread (just like Gmail). You can also use the simple but powerful reports to understand trends in the feedback you’re receiving.
Give Fieldboom a try and see how it compares to SurveyMonkey. If you love software that’s simple, beautiful and fun to use, you’ll really like Fieldboom.