Round-Up: The 7 Best Customer Retention Links of the Week

This week's round-up includes 7 of the best articles we've read about customer retention and how loyal customers are the backbone of any fast-growing business. Enjoy!

Customer Retention Articles

3 Tips to Improve Customer Retention Across the Board

Customer retention isn’t just about bringing customers back. It’s also about keeping them away from competitors. To keep your customer service from growing stale, try incorporating chat bots on your site or in your app.

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Six Reasons Why Customer Satisfaction Drives Better Results

How a company treats its customers or, more importantly, how they perceive they are being treated, can lower or increase your churn rate. And the higher your churn rate, the less successful you will be and the more it will cost to replace the customers. See what it takes to keep your customers happy and with your business.

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The Relationship Between Customer Engagement, Loyalty and Revenue

Think about this statement: Loyal customers draw in more customers. And who doesn’t want more customers? It’s all connected, so you better make sure you are creating (and retaining) loyal customers. Check out these tips on how to do that.

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Retain Your Customers

You always want to put your customers first, and one way you can do that — and also better manage your business — is by using a CRM. So, are you using your CRM to retain customers and build those relationships? If you’re not, here are some tips on how to do that.

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Effective Loyalty Programs for Retaining Customers

Who doesn’t love a good loyalty program? Not only does it build brand loyalty, but it also encourages you to make purchases you might not have originally made. Here’s how to build a strong loyalty program for your company and start retaining customers in the process.

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Building Loyalty with Mobile Marketing

We live in a digital, instant society — and that trend is only going to continue. So, if you want to reach your customers and retain them, go where they are: their phones, apps or any other digital device. Here are some techniques you can use to do that.

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28 Customer Retention Strategies — With Real Examples

A lot of companies make the mistake of spending 80 percent of their time on acquiring new customers and just 20 percent on retaining them. Don’t be one of those companies. Instead, it should be the other way around, because it costs five times more to acquire a new customer than it does to retain an existing one. Here are some real ways you can do that and keep your current customers.

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Have you read any great posts about customer retention this week? If so, please share them in the comments section below!

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